*Warning: geeking out to the max, hardcore extreme style*
As a Music & Entertainment Business student pursuing a degree in an extremely volatile (and unpredictable) industry, let me just tell you that it’s incredibly comforting to know that there are people like Zach Quillen out there in the world. This man has completely changed the industry on the business side– it’s literally INSANE.
Below are 3 game changers that no manager of a band has done before him (all at once that is).
See for yourself:
1) Zach Quillen set up a ONE TIME contract with Sony to get their music on the radio. This is very important because it allowed them to completely evade signing a major record deal while still getting mainstream radio play.
Why is this important? One word answer: FREEDOM.
By remaining independent they have been able to maintain control of how they make music and where they do shows, while keeping all of their own capital. (If you’re not aware of the history of record contracts with major labels in the past and present, I suggest you look into it)
The trend that I’ve personally been seeing is that most people just want to make music without selling out. Sure that’s not the case for everyone, but some of the most talented artists I know still don’t care about the fame. But everyone has to eat. Am I right, or am I right?
The point is, Zach Quillen has completely changed the process of how artists can get their music on the radio, whether it’s at a local level or a national level, he’s paved a new wave for artists to share their music (I mean, do you really think that Sony will NEVER do that again considering the Grammy results a couple weeks ago).
It’s incredible and inspiring.
[note source 1 below]
2) In the beginning he booked them SMALL venues that he knew they could sell out to build up their press.
All press is good press, so whether it’s a crowd of 200 or 2,000, he still gave them the opportunity to say to venue owners, “look you need us to play here, we WILL give you a sold out night.”
It seems like common sense, but as an observer of my peers, many have BIG dreams to sell out BIG stadiums… All the while forgetting the build-up of all the “little shows” that that they’re completely skipping over.
[note source 2]
3) He made it a point that Macklemore & Ryan Lewis stick to easily accessible/mobile social media websites. He made sure that his clients stuck to posting items personally as well as communicating with fans as much as possible. (And I’m sure that’s hard to do, especially now… So props!)
The most interesting thing is how they used Tumblr. Zach Quillen realized how easy it is to use and share items on that site. And basically he applied those concepts to their own website, making it extremely accessible and easy to use.
[note Source 3]
Whether you like Macklemore or not is of no importance, their manager Zach Quillen has COMPLETELY opened new doors for independent artists everywhere (and look how far it’s gotten them).
In all honesty, I love underground hip hop and I’ve been a fan of Macklemore & Ryan Lewis since 2009, but I’d definitely have more of a “fan girl” moment meeting Zach Quillen than I would meeting Macklemore & Ryan Lewis. (Sorry guys!)
Now please excuse me, my mind being blown repeatedly has made a bit of a mess all over the place.